Fusion Modeling - Lean, Agile and Design Thinking

29 October 2012, I met Matthias Pohle from Swisscom. Awesome character and very competent in product management and innovation approaches.

We conducted a little lean, agile and design thinking cross-over session from both our company perspectives (see red and blue visuals above) - Swisscom calls this "fusion modeling", i.e. take the methods that help the team in a particular situation and don't be religious about being pure in one single method...

One thing I learned from Matthias was how to include the relevant stakeholders from the very beginning of an product innovation effort. In an approache called "speed creation", these stakeholder are in the project jury...